Masuko Unayama
Representative Director, SyuRo Inc.
Designer, Interior Stylist, Director
Born in Tokyo in 1975. Graduated from Department of Life Design, Joshibi University of Art and Design Junior College. Then worked at an illumination manufacturer, studied under Florist Masako Tani.
Established SyuRo as a design company in 1999. SyuRo sells and proposes tools that can be used continuously in daily life, made with the spirit of Japanese tradition, craftsmanship, and made at welfare facilities, in 28 countries, including Japan and overseas such as Europe, mainly in Northern Europe, and America as daily-use design products selected through SyuRo's uniqueness. Taking advantage of the texture of materials, SyuRo specializes in proposals that are simple but that value the space between opposites, such as ordinary and extraordinary, Western and Japanese, etc.
In recent years, SyuRo has been involved in the production of interior shops and manufacturing spaces, store planning, and styling. In addition to designing and directing hotels and restaurants, it also provides designs for overseas brands such as in Denmark.
SyuRo’s shop in Tokyo is a gallery that mainly sells original products and is visited by many customers from around the world, making it a place for cultural dissemination.
Honest craftsmanship is backed by the thinking that "any relationship between people and among people and things must be comfortable." This has been a priority since the company was founded. Objects have meaning in their existence, and that meaning changes via the intervention of people. If SyuRo's existence and SyuRo's involvement can up the value of things and experience, we cannot be happier.
Everything at SyuRo is created via connections between things and people. I believe that our mission is to increase joy, make things more fun, and make things more comfortable via our involvement. Just like how arranging flowers on a roadside leads to an undefined comfort and like how a feeling of gratitude can be created when gift is given… it's invisible, but the connection is definitely there, and some form of circulation (a circle) comes from it. We proceed while keeping this "circle" in mind.